American Fast Food in Chinese Market: A Cross-Cultural Perspective ----In Example of KFC and McDonald’s

McDonald's and KFC in China: Competitors or Companions?

I this paper, we study the entry and expansion decisions of McDonald’s and KFC in China using an originally assembled data set on the two chains’ expansion in the China market from their initial entry up to year 2007. We analyze how the presence of a rival affects each firm’s strategies. The results indicate that a rival’s presence has a net positive effect on a chain’s expansion decision. We f...

Cultural adaptation pattern analysis of McDonald’s and KFC in the Chinese market

A Comparative Analysis of the Distributions of KFC and McDonald's Outlets in China

Mainland China has become one of the most important markets for international fast-food chains over the past decade. To study the regional spread of KFC and McDonald’s outlets in Chinese cities, the correlation of their distributions and degree of market expansion were explored and compared to analyze both the local and the global spatial autocorrelations. A geographically weighted Poisson regr...

Exporting diabetes mellitus to Asia: the impact of Western-style fast food.

One of the most profound results of globalization has been the rapid rise in the number of Western-style fast food outlets around the world, particularly in Asian countries. The world’s largest fast food restaurant company, Yum! Brands Inc., operates nearly 38 000 restaurants (including KFC and Pizza Hut) around the world in more than 110 countries and territories, with 4650 fast food outlets i...

Cultural Differences Encountered by a Novice Chinese Immersion Teacher in an American Kindergarten Immersion Classroom

The research objective of this study was to explore the cultural differences and challenges encountered by the Chinese Immersion Teacher (CIT) and how the CIT deal with the cultural differences in the immersion classroom. A qualitative case study approach was chosen for this research. The participant was a novice kindergarten immersion teacher who was born and educated in a Chinese-speaking cou...